Margaret Price

Promoted to department lead, fostering the creativity and innovation of a newly created national team, building a high-performing culture that successfully launched multiple annual campaigns with consistent positive stakeholder feedback.

Championed brand marketing's strategic impact in executive discussions, influencing key stakeholders and securing increased budget allocation year-over-year to accelerate brand growth and differentiation.

Managed and developed all iterations and expressions for 23 client sub-brands across print, digital, communication channels, and thought leadership experiences.

Directed national Marketing and Branding strategy, encompassing digital extensions, websites, advertisements, new business proposals/RFPs, sales opportunities, and brand voice.

Led comprehensive brand performance analysis, delivering actionable recommendations to the executive team, driving continuous improvement in campaign and brand ROI, and exceeding all OKR goals.

Implemented innovative change and project management methodologies across marketing funnels and shared departments, streamlining omni-channel marketing workflows for enhanced efficiency.

Successfully expanded Marketing efforts across multiple national offices, enhancing brand reach and consistency.

Oversaw brand strategy and design for a diverse range of client deliverables, including presentations, print materials, digital assets, video, websites, events, email campaigns, and mass communications.

Spearheaded primary marketing deliverables, including the development of monthly marketing reports, tracking key KPIs/ROI, and optimizing marketing expansion strategies.

Partnered closely with internal and external stakeholders to ensure the development of brand-first, innovative marketing collateral.

Drove collaborative rebrand of NPM, NPR's for-profit arm, unifying brand voice across channels and achieving initial Q1 results of $720K in closed business and $600K in pipeline, with a 2,471% Q1 ROI from SEM campaigns.

Managed NPR's first dual-language podcast launch, 'la última copa/The Last Cup,' navigating multiple management layers and prioritizing Latinx/Spanish-speaking audiences.

Managed the rebrand and launch strategy for 'Louder Than a Riot Season 2,' 'Embedded,' and 'White Lies,' coordinating internal and external stakeholders across journalism, media, and B2B sectors.

Launched a new chatbot function for the NPM website, improving lead quantity and quality and realizing 288 conversions (15.6% QLR) within two months.

Initiated and integrated new, robust analytics tools to enhance tracking and reporting of ad spend and results, enabling data-driven optimization.

Built a client base of 15 businesses, all of whom sustained and grew their operations during the pandemic, demonstrating effective crisis management and growth strategies.

Spearheaded a multi-faceted marketing strategy for a startup tech firm, achieving 35% YOY revenue growth and expanding the team to 7 employees.

Conceived and executed special event and product campaigns that drove continued revenue for a restaurant client until full reopening.

Developed and implemented a comprehensive branding and marketing plan for a new business with storefront and online sales, resulting in sold-out offerings within the first year of operation.

Initiated and rolled out a comprehensive brand and creative redesign, incorporating student success stories and a modern aesthetic, which played a key role in achieving 28% enrollment growth.

Designed and delivered a digital media strategy and campaigns with revamped content across website, social media, and email, resulting in an +8.6% YOY increase in digital lead sourcing (social, search, ad).

Executed a total website redesign, including branding, copy, creative, and backend integrations, which increased traffic by 23.65% YOY and led to a 3x increase in returning visitor sessions over two years.

Analyzed sales forecasts and relevant data to adapt strategies and optimize budgets across online services, including Google Ads, Google Analytics, and various social media platforms.

Managed HubSpot CRM, integrating workflows and enabling targeted corporate outreach for enhanced efficiency and lead management.

Supported the transformation and elevation of the brand by assisting with print and digital marketing, website updates, creative asset development, and event coordination.

Contributed to the successful implementation of omni-channel marketing workflows by supporting project management initiatives across marketing funnels.

Assisted in the development and optimization of marketing expansion strategies through data collection and report generation.

Collaborated with internal and external stakeholders to ensure brand consistency and innovative marketing collateral development.

Served as a cultural and linguistic bridge between Japan and foreign tourists, facilitating communication for government and private organizations.

Provided project strategy and development for English-speaking audiences, optimizing content for international engagement.

Coordinated events and consulted on brand extensions for the Samurai City tourism project, enhancing its appeal to global visitors.

Supported the local team in revamping key tourism websites, developing English language sites with enhanced brand and voice to maximize impact and attract international visitors.

Collaborated closely with the local tourism bureau to establish and expand international marketing channels, increasing global reach for the region.

Coordinated and executed major festivals, including the biennial Aizuwakamatsu International Festival, which attracted over 3,000 attendees and secured vital funding and advertising sponsorships.

Created and executed radio tourism broadcasts and events, significantly contributing to regional tourism promotion.